Hi, I’m Nur.
I help B2B businesses communicate their ideas effectively.

(With a bit of ✨ pizzazz ✨)

So, here’s the thing…

The best, most convincing B2B writing appeals to people as people, first and foremost.

It’s human. It’s warm. It speaks to the everyday problems readers face and recognises the person behind the ‘B’.

So, why don’t more businesses do it?

There’s a raging misconception that business writing needs to sound starchy and buttoned-up.

There’ll be times when that’s necessary, sure—tone should adapt to the situation and need.

But many businesses overestimate the need for formality when courting customers.

Let’s make your voice stand out.

Whether you need to inject personality into your copy, translate tricky technical concepts into relatable human challenges, or bring your company’s sparkling personality to the forefront; I’m here to help.

Content Creation

From SEO articles to eBooks, thought pieces, white papers, video scripts, webpage copy, social posts, event speeches, and beyond—I make the trickiest concepts easily digestible.

Content Strategy

From a full audit of your existing content or website, to content recommendations, campaign conceptualisation, brand awareness, tone of voice development, and more.